Client:
Levi's Jeans
Proposed Problem:
How do retail companies, like Levi's, engage & gain brand recognition from millennials through a campaign?
Research:
Pioneering in creating sustainable jeans with their
Water < Less
Waste < Less
Keeping Levi's Well thread Collection in mind. I propose to create a campaign using a surrealist approach by highlighting the natural components that goes into creating their jeans & how they belong naturally to the consumer.
Pitch:
Honing in on Levi's sustainability initiatives for better cotton & less water I propose we stop selling to millennials & we engage them through art.
We will break the mold of the most indestructible jean.
Mood Board:
Campaign:
Naturally You
Naturally You is chic, alluring, and risqué.
It goes beyond the average campaign, its a work of art showcasing the beauty and sustainable effort that Levi's puts into making their jeans.
Its captivating & doesn't bombard our audiences by making them want to press skip.
Proposed commercial:
Frame:
Animatic
Advertisements:
Street:
Web & social media
Dare to be different, set the standard.
Live in Levi's. #NaturallyYou
Programs used:
Adobe's Photoshop, and After Effects